By choosing business-appropriate e-commerce solutions that streamline internal management processes and improve internal and external communication, businesses can realize:

• Lower operational costs
• Greater employee productivity
• Improved inventory management
• Deeper relationships with partners
• Faster responses to evolving markets, competitive pricing, new product rollouts, and changing consumer tastes
• Increased customer loyalty and traffic
• Stronger branding

E-commerce solutions deliver a wide range of benefits to businesses of all sizes:

• Enhanced revenue: E-commerce enables you to diversify your revenue streams to include new Web-based products and services. These additional sources of revenue may include advertising fees from ads on your online pages and/or partnership revenues from new alliances
• Expanded markets: E-commerce can enable you to sell your products and services—and extend your name and brand awareness—beyond your current market at a lower cost than other traditional alternatives, such as building new stores or launching ad campaigns
• Access to customer information: E-commerce gives you important information about your customers' purchasing behavior. You can use this data to create and retain strong relationships with your customers, resulting in a key competitive advantage—increased customer loyalty
• Reduced costs: E-commerce expands your sales efforts and streamlines the flow of information among your company's departments. This functionality can enable you to increase the effectiveness and productivity of sales representatives and support personnel